Episode 260

The 4-Tier Product Ladder That Builds a Profitable Online Business

Dive deeper into your product ladder strategy from a fresh perspective! In this episode, host and business mentor Lindsay Sutherland breaks down the four essential tiers every online business needs to build a sustainable revenue model.

Learn how to strategically create products that move customers through your sales funnel—from attracting attention with the perfect lead magnet, to building trust with low-cost offers, delivering transformation through your core offering, and fostering long-term relationships with recurring revenue products.

Lindsay also reveals when and why you might need a fifth "gap" product, plus shares practical insights for entrepreneurs just starting out who want to make money while building their product ecosystem.

Perfect for online course creators, coaches, and digital entrepreneurs looking to maximize customer lifetime value and create a thriving business.

Join the conversation: Connect with Lindsay in the Freedom Online Business Builders community on Facebook for live training sessions and deeper dives into these strategies.

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Keywords: product ladder, sales funnel, online business, course creation, lead magnets, recurring revenue, membership model, digital products

Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.

https://www.speakpipe.com/FreedomEntrepreneur

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Book your demo: https://bizinaboxsolutions.com/

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About the Podcast

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Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Helping You Engineer Your Freedom & Your Business Success

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About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.