Episode 144

Should you rebrand your online business? 3 questions to help you get clear

Published on: 2nd February, 2023

Book your complimentary transformational conversation at www.lindsaysutherland.com

Rebranding your online business can be a big decision, but it can also be the key to unlocking new growth and success. If you’re considering a rebrand, here are three questions to help you get clear on whether it’s the right move for you:

Are you waiting to rebrand because you think you should keep what you have?

Often we put in a lot of blood, sweat, and tears (OK, maybe more tears than sweat and blood LOL), and it feels hard to let go. But, if we are holding on despite our inner guidance nudging us otherwise, it may be time to move on. One way to get clear on your guidance is to make a mood board and really get into he vibe of your new brand including colors, font, logo design, and even content pillars. If you find yourself really excited about this that is a good sign. If it feels clunky or does not flow easily, then maybe it's best to wait until you have more flow.

For me, making the mood board flowed beautifully and after that, anything I did that was under the Passive Income Examiner brand felt inauthentic and not exciting. This was a key indicator for me.

Second question: What fears come up when you think of rebranding? Yes, you can expect technical difficulties and a loud online mess especially if you are transition websites, socials, and email like I did. But, staying in inaction because we are afraid of the work is not living a freedom lifestyle, now is it?

What else is coming up for you? Do you want to talk through the process with someone? Are you hesitating in your decision for fear of what your audience will think? Feel free to book a complimentary conversation with me at www.lindsaysutherland.com.

Lastly, what would be different if you switched? In a way, the mood board exercise helps with this question. The bottom line is, if the new version lights you up it is well worth the change. Otherwise, wait until you design a brand that does light you up or chat through the process with a coach and build a brand you love.

Rebranding can be a big investment, both in terms of time and resources, but it can also be a valuable investment in your business’s future. By asking these three questions and doing your due diligence, you can make an informed decision on whether rebranding is right for you.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

Freedom Entrepreneur Podcast
Build An Online Business & Quit Your Job
Welcome to the Freedom Entrepreneur Podcast; where we explore the paths to personal and financial freedom. Freedom Seekers, join us as we talk to successful entrepreneurs, financial experts, and personal development leaders who share their stories and strategies to help you leave your 9 to 5 and live the freedom lifestyle ~ live anywhere, travel, homestead... you name it... you can live it!

Whether it is learning to monetize your passion, build passive income, or create a profitable side-hustle, tune in each week for practical advice, inspiring stories, and the tools you need to create the life of your dreams.
Get started today with Focused - The course to help you get clarity about your dream life and how you will tackle it.
Then move into the Freedom Business Builders Course to start implementing the path you choose.
Learn more about these at www.lindsaysutherland.com/store

Your host Lindsay Sutherland left her corporate career in the automotive industry to chase a dream of living in a log cabin in the woods with her family. Losing both of her parents before retirement fueled her desire to live her dream life without waiting for someday. Now, she leads others through their own transformative journey of living a meaningful joy filled life. Connect with Lindsay on her website or by email.

This podcast is for you if:
- You are ready to step into a happier version of yourself
- You are ready to make a big change in yourself and the world around you
- You are ready to escape the rat race & live a laptop lifestyle
-You are looking for more in life

About your host

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Lindsay Sutherland

Mom of 4 who left my 20 year career (and city life) to live in a log cabin in the woods. I am passionate about helping families get back to their roots by spending more time with each other. The vehicle to make that possible is passive income which is why this podcast is all about building multiple streams of income!