How to avoid feeling pulled in too many directions as a business owner

Aug 18 How to avoid feeling pulled in too many directions-1

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Lindsay Sutherland: [: 00:00:00

If you're feeling pulled in too many directions, this episode will show you the single biggest reason business owners burnout fast, and how clarity of purpose keeps you moving forward without losing steam. When I worked at Bill Lou Chrysler Jeep Dodge in Phoenix, there was a service advisor named Mike.

ntion. And I saw how busy he [: 00:01:00

He stopped for a moment and just looked at me as he pondered it and said, I say yes to everything. His words sunk in, and I realized that I had a similar philosophy that had helped me also reach similar success in the car business. Now, when I launched into my entrepreneurial journey, I took that mindset with me into the wide open world, but this time it led to burnout, not success.

ply put, it's because in the [: 00:02:00

Thus you get promoted. Your success is bolstered by your boss's opinion of you, not your client's opinion of you. But in the world of entrepreneurship and business owner ownership, the customer is your boss. When you become, or I should say, when you try to become the expert at everything, your message gets diluted, and more than that, your customers get confused.

ially with this old world of [: 00:03:00

This, my friends, is going to lead to burnout. How about this? Saying yes to customers that don't value you, they pay less and they complain more. Usually this is friends or family or people who say they can't afford you, but you feel bad, so you wanna help them out. Yes, these are the ones that lead to burnout.

You end up doing so much more than you think it will take, and ultimately you're not getting paid from the people who are willing to value you. When you get into this rut, you can easily and quickly end up staying there much longer than you anticipate. Number three, expanding your business without building processes.

hinking from the end. So for [: 00:04:00

This can happen in any business, growing too quickly without thinking, without clarity, and thinking from the end. What often happens here is you're building profit, clarity, not purpose, clarity, and we're gonna get into that a little more. Next is constantly switching marketing methods. You know when you hear that expert on YouTube telling you this is the one way to make money, or email marketing is dead, do this instead.

solution that makes it sound [: 00:05:00

Why isn't it working? Because you're jumping, you know, switching between, um, this method and that method and not really sticking with anything. You're not building a clear process and committing to that process. All of this leads to shotgun marketing, and when you think of a shotgun and you're aiming at the bullseye, what ends up happening?

ld a thriving business. Step [: 00:06:00

Oftentimes when business owners are talking to me, that's the first thing they say, oh, I want my business to look like this. No, I invite you to think bigger. What do you want your life to look like? How much time do you wanna be spending with your kids and your your spouse? When do you wanna be on vacation?

How much time do you wanna be spending on your business? When you have clarity like that, your goals to build a business, your goal then is to build a business that supports that lifestyle, not just a paycheck. Ask yourself, are you building a business to chase profit or a lifestyle? Isn't it interesting?

siness thinking about money. [: 00:07:00

This my friends, is freedom them. Now, does that mean that you might have some parts of your business where you're doing the grunt work? The parts you don't love, of course, but set a timeline for yourself and make a plan to replace yourself so that in X number of months or years you are in this, the throes of building that lifestyle.

of that North star and your. [: 00:08:00

It's much easier when to know if a marketing strategy is the right strategy or the wrong strategy, or. When it's time to stop a strategy and start something else, when is it right to say yes to a client or say no to a client? When you're in the decision making position of your business, the next challenge, the only challenge is to just remember to stay focused on your.

oney, then ultimately that's [: 00:09:00

Alright, my friends, if you are looking for clarity in your business, whether it's streamlining operations or mapping out systems, so that you can attain this freedom lifestyle that you seek, feel free to book a consultation with me using the link below. And if you're already running a business and you wanna know where you can streamline it better so that you can incre, enhance your profit and get back more time.

Text the word system to 5, 5, 4, 4, 4 for our bottleneck assessment blueprint. That will help you identify where you're losing money in your business. All right, my friends. Thanks for tuning in as always. Until next time, bye for now.

neur Podcast. I'm your host, [: 00:10:00

If you're feeling pulled in too many directions, this episode will show you the single biggest reason business owners burnout fast, and how clarity of purpose keeps you moving forward without losing steam. When I worked at Bill Lou Chrysler Jeep Dodge in Phoenix, there was a service advisor named Mike.

ing up the phone, looking at [: 00:11:00

He stopped for a moment and just looked at me as he pondered it and said, I say yes to everything. His words sunk in, and I realized that I had a similar philosophy that had helped me also reach similar success in the car business. Now, when I launched into my entrepreneurial journey, I took that mindset with me into the wide open world, but this time it led to burnout, not success.

rewarded by going the extra [: 00:12:00

Thus you get promoted. Your success is bolstered by your boss's opinion of you, not your client's opinion of you. But in the world of entrepreneurship and business owner ownership, the customer is your boss. When you become, or I should say, when you try to become the expert at everything, your message gets diluted, and more than that, your customers get confused.

t there in the simple hacks, [: 00:13:00

This, my friends, is going to lead to burnout. How about this? Saying yes to customers that don't value you, they pay less and they complain more. Usually this is friends or family or people who say they can't afford you, but you feel bad, so you wanna help them out. Yes, these are the ones that lead to burnout.

You end up doing so much more than you think it will take, and ultimately you're not getting paid from the people who are willing to value you. When you get into this rut, you can easily and quickly end up staying there much longer than you anticipate. Number three, expanding your business without building processes.

business, I felt like people [: 00:14:00

This can happen in any business, growing too quickly without thinking, without clarity, and thinking from the end. What often happens here is you're building profit, clarity, not purpose, clarity, and we're gonna get into that a little more. Next is constantly switching marketing methods. You know when you hear that expert on YouTube telling you this is the one way to make money, or email marketing is dead, do this instead.

make our business hum along. [: 00:15:00

Why isn't it working? Because you're jumping, you know, switching between, um, this method and that method and not really sticking with anything. You're not building a clear process and committing to that process. All of this leads to shotgun marketing, and when you think of a shotgun and you're aiming at the bullseye, what ends up happening?

't mean just a bus, a vision [: 00:16:00

Oftentimes when business owners are talking to me, that's the first thing they say, oh, I want my business to look like this. No, I invite you to think bigger. What do you want your life to look like? How much time do you wanna be spending with your kids and your your spouse? When do you wanna be on vacation?

How much time do you wanna be spending on your business? When you have clarity like that, your goals to build a business, your goal then is to build a business that supports that lifestyle, not just a paycheck. Ask yourself, are you building a business to chase profit or a lifestyle? Isn't it interesting?

ome or to build your income. [: 00:17:00

This my friends, is freedom them. Now, does that mean that you might have some parts of your business where you're doing the grunt work? The parts you don't love, of course, but set a timeline for yourself and make a plan to replace yourself so that in X number of months or years you are in this, the throes of building that lifestyle.

When opportunities come your [: 00:18:00

It's much easier when to know if a marketing strategy is the right strategy or the wrong strategy, or. When it's time to stop a strategy and start something else, when is it right to say yes to a client or say no to a client? When you're in the decision making position of your business, the next challenge, the only challenge is to just remember to stay focused on your.

t take that to the bank when [: 00:19:00

Alright, my friends, if you are looking for clarity in your business, whether it's streamlining operations or mapping out systems, so that you can attain this freedom lifestyle that you seek, feel free to book a consultation with me using the link below. And if you're already running a business and you wanna know where you can streamline it better so that you can incre, enhance your profit and get back more time.

Text the word system to 5, 5, 4, 4, 4 for our bottleneck assessment blueprint. That will help you identify where you're losing money in your business. All right, my friends. Thanks for tuning in as always. Until next time, bye for now.