Episode 180

3 Ways Business Owners Sabotage Their Business By Thinking More is Better - Tune in for solutions!

Description:

Are you unknowingly slowing down your business by thinking that more products, services, or options will help you grow? In this episode of the Freedom Entrepreneur Podcast, business consultant Lindsay Sutherland reveals the top 3 ways entrepreneurs sabotage their profits and efficiency by overcomplicating their business—and how to fix it.

You’ll discover:

  • Why having too many content pillars confuses your audience (and how to fix it without feeling repetitive).
  • How over-customization kills sales and delays delivery—and what to do instead.
  • Why offering too many services actually reduces conversions (and how to streamline for faster growth).

If you want to simplify your business, improve customer experience, and make more money without working more hours, this episode is for you.

Keywords: business growth tips, streamline business operations, how to increase profits, business efficiency, content marketing strategy, service-based business growth, avoid business mistakes, simplify business offers, entrepreneur productivity, client retention strategies.

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0:00 Introduction to the Freedom Entrepreneur Podcast

00:13 Three Ways Business Owners Sabotage Themselves

01:16 Content Pillars: The Key to Effective Marketing

04:53 The Pitfalls of Over-Customization

12:30 The Danger of Offering Too Many Services

19:41 Conclusion and Consultation Offer

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About the Podcast

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Freedom Entrepreneur Podcast
Helping You Engineer Your Freedom & Your Business Success

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About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.