Episode 188

How I Scaled A Solar Electric Business Without Ever Getting On a Roof

Published on: 27th August, 2025

Imagine pouring nearly five years of your life into a business. You’re in the field every day, 12-hour shifts, your phone buzzing like a siren that never stops, customers waiting, employees quitting, and somehow it always feels like you’re the only one holding everything together.

That was Rick’s reality. A small-town solar-electric company owner who looked successful on the outside — but behind the scenes, he was drowning. He was exhausted, barely breaking even, and terrified that if he stepped away, the whole business would collapse.

In today’s episode, I take you behind the scenes of Rick’s transformation — the exact steps we used to overhaul his business and double profits without me ever having to climb on a roof.

Here’s what you’ll discover:

✨ The first shift: profit. Why raising his hourly rate and billing correctly (instead of paying employees out of his own pocket) instantly turned things around.

✨ The second shift: systems. How disorganization and missing contracts had already cost the business tens of thousands — and how one simple CRM fix put money back in his pocket and peace of mind back in his day.

✨ The third shift: team. Why Rick resisted hiring for months out of fear — fear of training competition, fear of payroll costs, fear of mistakes — and how he eventually built a crew that could operate independently, freeing him from the bottleneck.

The turning point? When Rick’s father passed away, he had to leave suddenly to handle family matters. For the first time, the business didn’t fall apart without him. The systems held. The crew stepped up. And when the time came to sell, new owners could walk in and keep things running smoothly.

👉 If you’ve ever felt like your business would crumble the moment you stop pushing, this episode will hit home.

👉 If you’re tired of being the bottleneck, you’ll hear exactly what shifts to make.

👉 And if you’ve wondered whether freedom is even possible for you — Rick’s story will prove that it is.

🎧 Tune in now and find out how small, strategic changes can unlock massive freedom in your business.

In just 15–20 minutes, I can help you uncover the hidden inefficiencies that are costing you both time and money in your business. Most owners don’t realize how much energy is wasted on repetitive tasks, gaps in processes, and systems that don’t actually support growth. During our call, I’ll listen closely to how your business is currently running, pinpoint one or two areas where you may be sabotaging your own scalability, and show you a clear next step to reclaim control. Whether you decide to work with me further or not, you’ll leave with immediate clarity on what’s holding your business back — and the confidence of knowing exactly where to focus to create more freedom and profit.


Book here - https://crm.bizinaboxsolutions.com/widget/bookings/15-minute-consult-ls

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.


Book your demo: https://bizinaboxsolutions.com/

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.

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About the Podcast

Freedom Entrepreneur Podcast
Helping You Engineer Your Freedom & Your Business Success
Unlock the secrets to entrepreneurial freedom and success with the Freedom Entrepreneur Podcast! Dive deep into the minds of thriving entrepreneurs who have mastered the art of building a life of purpose, impact, and legacy.

Join us as we uncover the mindset shifts, strategic insights, and proven tactics that have propelled our guests to extraordinary heights. From innovative marketing strategies to effective leadership principles, each episode is packed with actionable advice to help you level up your business game.

Whether you're a mid-journey entrepreneur hungry for growth or a seasoned business leader seeking fresh perspectives, this podcast is your ultimate resource for inspiration and enlightenment. Our guests share their real-world experiences, invaluable lessons, and expert tips to help you navigate the complexities of entrepreneurship and emerge victorious.

Ready to make your brand shine in a crowded marketplace? Tune in to the Freedom Entrepreneur Podcast and discover the keys to unlocking your full potential as a visionary leader. Don't settle for ordinary—choose extraordinary with us as your guide.

MEET YOUR HOST
Introducing Lindsay Sutherland, the heart and soul behind the Freedom Entrepreneur podcast. As a seasoned business consultant and growth-focused entrepreneur, Lindsay brings a wealth of expertise to the table. But her story goes beyond the boardroom.

Nestled in the serene landscapes of North Idaho, Lindsay and her family lead a picturesque life, tending to their sheep and immersing themselves in the beauty of nature. Their log cabin lifestyle is more than just a home—it's a sanctuary where joy flourishes and memories are made.

Driven by a deep-rooted passion for living life to the fullest, Lindsay's mission extends beyond her own happiness. She's on a journey to instill the same zest for life in her children, teaching them to embrace every moment with open arms.

But Lindsay's mission doesn't stop there. She's on a mission to empower mission-driven entrepreneurs to achieve their own freedom lifestyle. Through her podcast, she shares invaluable insights, practical strategies, and heartfelt wisdom, guiding her listeners towards their own path to freedom and fulfillment.

Join Lindsay as she unlocks the secrets of entrepreneurial success, one heartfelt conversation at a time. The Freedom Entrepreneur podcast isn't just about business—it's about embracing life's journey and finding true joy along the way.

Connect with Lindsay at https://crm.bizinaboxsolutions.com/widget/bookings/15-minute-consult-ls

About your host

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Lindsay Sutherland

Mom of 4 who left my 20 year career (and city life) to live in a log cabin in the woods. I am passionate about helping families get back to their roots by spending more time with each other. The vehicle to make that possible is passive income which is why this podcast is all about building multiple streams of income!