Episode 164

Small Business Are Struggling - What Is Being Done About It?

Published on: 19th January, 2024

In this revealing episode, we discuss the inspiring story of Herb Kelleher, the founder of Southwest Airlines. His determination to overcome huge legal and financial obstacles to establish his airlines, quintessentially reflects the tenacity needed for entrepreneurial success. Additionally, the episode sheds light on challenges faced by small business owners and introduces the Business Growth Accelerator Program designed to assist small business owners in improving their businesses through marketing, financials and coaching. Listeners are urged to share their experience and connect with Lindsay about being featured on the Freedom Entrepreneur Podcast. email Lindsay at lindsay@lindsaysutherland.com

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01:22 Introduction: The Power of Belief

01:39 The Inspiring Story of Herb Kelleher and Southwest Airlines

03:06 The Fight for Free Enterprise

05:06 The Power of Persistence: Herb's Victory

05:51 Invitation to Share Your Story

06:25 My Personal Journey and Mission

09:10 The Business Growth Accelerator: A Solution for Small Businesses

10:42 The Future of Job Market and the Power of Small Businesses

12:12 Conclusion: My Mission and Invitation to Join the Business Growth Accelerator

Transcript
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nt that said, Hey, you know, [:

So his initial thought or premise behind this Southwest Airlines was to simply travel between these three destinations, making it affordable for business owners. Or businessmen rather. Okay. But here's the thing. His story is just pretty incredible. So now, like I said, Herb already had a thriving practice, a full business. He was a father. He had four children, all before he launched this. And he thought, okay, this isn't going to be that much that difficult. He got the capital together to get the first couple of airplanes.

rline Certification Program, [:

take off, literally. So they filed a junction and tied him up in court, claiming that there was already too much market saturation in that space, and that he didn't have the right to fly. Well, this, my friends, is actually against the constitution and what we stand for free, uh, free enterprise. We are a foundational Our United States is built off of free enterprise.

had big money. They had big [:

Well, Herb was an attorney and he said, I'm going to appeal. And he did. And it went to the appellate court, which also said, no, you can't fly. Okay. At this point, Herb was over 500, 000 in debt and his business partners were telling him, let it go, man. Like, just let it go. Herb said, no, Herb said, no, if I let this go there, this is giving big companies the right.

to withhold little companies from getting started or new companies from getting started. And he said, it's wrong. It's not the way America is built and I will not stand for it. So what he did is he said, I will continue to represent the company, but I am going to take this to the Texas Supreme Court and I will defer my fees.

So if I lose. [:

That's why I'm really curious. Like I love hearing stories about founders and business people who have really succeeded beyond all measure because they. Are so intentional and so focused and passionate about the platform that they stand on. Now, the reason I wanted to share this with you, isn't just because he's an incredible mentor and guide, and just like a story that every business owner should hear.

nstagram, or connect with me [:

I want to hear your story. I'd love to have you join me on the podcast and I'd love you to share your mission driven company and what prompted you to do what you're doing. So please connect with me and be sure to, um, come aboard, come aboard the freedom entrepreneur podcast and share your story.

wners like my dad, who was a [:

My heart and soul is focused on helping people succeed in business. Now, over the last year, I cannot tell you how many times I've been counseled to focus my efforts on more affluent businesses, numerous times. I've been straight up told they won't be able to afford you don't help them. And. I get it. I do get it because there does come a time where, you know, a lot of business consultants are charging fees upwards of 1, 000, 2, 000, 5, 000 a month.

le guys quote, you know, and [:

Maybe I should pivot and chase profit. And it was like synchronistic because I listened to her story and there was a couple other things that happened at the same time. And the message was just. So clear, so clear to me. It was like, God was speaking to me. No, follow your purpose, follow your passion and the profit will work itself out.

And I'm like, okay, I'm on it. And I put together a program. I'm going to tell you about the program, but really I'm just so excited to be able to launch my brand with. Full conviction to say, you know what? I am standing in the face of adversity. I'm standing here and you can check it out on my Tik TOK. I did a post talking about this and I literally had another business consultant reply saying the same thing that I was just saying.

bove water. They just simply [:

First is marketing and a business blueprint. The second, it looks like a full business blueprint. PDF that shows you what steps you could take to make improvements in your business almost right away. The second step is the financial training course that is equipped to a four year degree in business financials.

help you stay consistent on [:

Now you might think, Oh my gosh, that's going to cost a fortune. I promise you I've made it affordable. I even checked with some people. I'm like, what do you think? Is this doable? Hands down? I've been told yes. And I specifically have it marked down even more right now. So if you register before January 31st, you can get.

30 or excuse me, 50 percent off right now. So head over to it's Lindsay Sutherland. com forward slash business growth accelerator with hyphens in between there. And again, I'll link that below because I want you to be able to see it, but you've got to check it out because I don't want to see. See businesses struggling and failing and you know, it's interesting because even the job market is going to start to pivot.

ough employees. That was the [:

Of the times being what they are, but because they're like seeing where it's going and they're like, I don't want to have any part of it. So they're starting to lay people off so I can see that as a trend in the next year or two. It's going to be harder to get jobs. I heard about a woman who was in a corporate position making 90, 000 a year and they cut her pay to 60, 000.

the job market you're going [:

s really make a difference in:

Scoop forward through these hard times with growth and acceleration. So again, be sure to check out that, um, link and register as soon as possible because it is limited seating and I've also got it on sale just for a short amount of time. So I don't want you to miss out. All right, my friends, thanks for tuning in.

my bio or in the description [:

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About the Podcast

Freedom Entrepreneur Podcast
Build A Thriving Business/ Leave a Meaningful Impact
Unlock the secrets to entrepreneurial freedom and success with the Freedom Entrepreneur Podcast! Dive deep into the minds of thriving entrepreneurs who have mastered the art of building a life of purpose, impact, and legacy.

Join us as we uncover the mindset shifts, strategic insights, and proven tactics that have propelled our guests to extraordinary heights. From innovative marketing strategies to effective leadership principles, each episode is packed with actionable advice to help you level up your business game.

Whether you're a mid-journey entrepreneur hungry for growth or a seasoned business leader seeking fresh perspectives, this podcast is your ultimate resource for inspiration and enlightenment. Our guests share their real-world experiences, invaluable lessons, and expert tips to help you navigate the complexities of entrepreneurship and emerge victorious.

Ready to make your brand shine in a crowded marketplace? Tune in to the Freedom Entrepreneur Podcast and discover the keys to unlocking your full potential as a visionary leader. Don't settle for ordinary—choose extraordinary with us as your guide.

MEET YOUR HOST
Introducing Lindsay Sutherland, the heart and soul behind the Freedom Entrepreneur podcast. As a seasoned business consultant and growth-focused entrepreneur, Lindsay brings a wealth of expertise to the table. But her story goes beyond the boardroom.

Nestled in the serene landscapes of North Idaho, Lindsay and her family lead a picturesque life, tending to their sheep and immersing themselves in the beauty of nature. Their log cabin lifestyle is more than just a home—it's a sanctuary where joy flourishes and memories are made.

Driven by a deep-rooted passion for living life to the fullest, Lindsay's mission extends beyond her own happiness. She's on a journey to instill the same zest for life in her children, teaching them to embrace every moment with open arms.

But Lindsay's mission doesn't stop there. She's on a mission to empower mission-driven entrepreneurs to achieve their own freedom lifestyle. Through her podcast, she shares invaluable insights, practical strategies, and heartfelt wisdom, guiding her listeners towards their own path to freedom and fulfillment.

Join Lindsay on her quest to unlock the secrets of entrepreneurial success, one heartfelt conversation at a time. The Freedom Entrepreneur podcast isn't just about business—it's about embracing life's journey and finding true joy along the way.

Connect with Lindsay at https://LindsaySutherland.com

About your host

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Lindsay Sutherland

Mom of 4 who left my 20 year career (and city life) to live in a log cabin in the woods. I am passionate about helping families get back to their roots by spending more time with each other. The vehicle to make that possible is passive income which is why this podcast is all about building multiple streams of income!