Episode 135

The Power of Creating Multiple Streams of Income Around 1 Topic

Published on: 22nd November, 2022

FREE Workshop- Register at www.lindsaysutherland.com/passive-income-machine

What do Cabelas, Best Buy, and Petsmart all have in common? Besides the fact that they may all be on your Holiday Shopping List, these three major retailers follow the same principle of selling multiple problem-solving products to a buyer of a single interest.

Let's face it, when we go to Petsmart to pick up a bag of dog food for Daisy (that's my dogs real name) we often leave with a bag full of items we didn't intend to buy.

When we apply these principles to our own passive income business we start to realize higher profit margins when we get repeat customers. People are 60% more likely to buy from you again after purchasing from you once - vs. the typical 1%-3% conversions most online marketers get from cold prospects.

Discover how you can build a passive income system that models these retailers by registering for the FREE workshop coming up next Tuesday. www.lindsaysutherland.com/passive-income-machine

The benefit of this strategy is it requires LESS work for you because you can focus all of your marketing on one client avatar and recoup a larger percentage of profits AND build a brand that people come back to time and again.

Build your passive income system today!

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Want more episodes like this?

No Code Required App Building Software & Ideas To Turn Your App Into A Passive Revenue Source : https://player.captivate.fm/episode/1ab51eae-54df-4073-9c3e-6e4542a9fab3

The Importance of KeyWord Research & How To Do It Without Being A Tech Wiz - https://player.captivate.fm/episode/fc66ee87-4dbd-43a7-ad01-67361f656042

Can I Earn Passive Income Part Time? https://player.captivate.fm/episode/6fe19fdd-941f-4ffc-921b-3ef15f101a59

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, pie Tribe. Buckle up for a new episode of the Passive Income Examiner, the number one podcast for budding entrepreneurs and business owners looking to diversify their income with passive strategies. Welcome to season two, focus on building successful online businesses with Evergreen Marketing Solutions.

I'm your host, Lindsay Sutherland. Thanks for joining.

What does Best Buy PetSmart and Cabellas all have in common, besides the fact that they're retail stores that might all be on your Christmas shopping list. The other thing they have in common is that they sell multiple different products around a specific topic. So obvious pet smart, right? It sells to pet owners, but it.

Food. It sells leashes, it sells toys. All of these different avenues of products that solve problems for pet owners. And what happens when you go into one of these stores? Let's say you're going to PetSmart to get dog food, . How many of you walk out with just dog food? I'm gonna guess 20%. 80% of you at least get one more thing, one more thing, and 20% of the 80% get a lot of more things.

We're all guilty of this. I myself am one of them. In fact, it's one of the reasons why I love Target. knows how to suck the money out of me. Oh my goodness. I tell my husband all the time, thank goodness for Amazon, it keeps me from buying things that we don't really need. Get on there. You shop for one thing, you put it in your cart, you'd get out

Now, back to what we're talking about. The reason this is so important is. This is the psychology you wanna have around your passive income business. And too often people are out there building multiple streams of income in various ways. So for example, I know a real estate syndicator who also tried to do a Walmart store and a four x exchange all while while building her brand.

And she admits later to me that that was a. Because her attention was in too many directions. Now, one might think that maybe it wasn't a mistake to go after all those things, and it was the better solution is to get one rolling and then move on to the next. But I would say that. I challenge that theory with this possibility.

What if instead of building six streams of income with different methodologies, we focus on building six streams of income around a single topic. That way we can sell more products to the same customers, just like companies like Petmart, Cabellas, and Best. You see, when we focus on building a system of passive income that can leverage one messaging system.

So what I mean by that is the power of marketing to one type of person and can cross sell to that same type of person multiple ways. We increase the revenue generated by at least. 60%. The reason I say 60% is because it is statistically proven that if someone buys from you once, they're 60% more likely to buy from you again, versus getting new clients, which on average convert in the online space anywhere between one to 3% from cold to buy.

So think about that for just a moment. If you could build a brand around a specific topic, And offer multiple problem solving solutions. I e products. You stand a better chance of A, working less and earning more. And B, building a loyal following who's likely to come back to you time and again. Now, if you wanna learn how to do this, join me on Tuesday, a week from today for a free workshop on exactly how to set up this blueprint for.

And mimic these companies that are doing it successfully right in front of your very eyes. The link to register is in the show notes and also can be found@ https://www.lindsaysutherland.com-passive-income-machine. There is a three part system to be truly successful with this model, and that's what we're gonna talk about on Tuesday, so that you can build a framework for a passive income business that will work in your life and help reduce the amount of time and energy you are spending.

All right, my friends. That's it for this episode today. Thanks for tuning in. Be sure to register to the workshop coming up next Tuesday and invite a friend. Bring a friend, and let's get to know each other.

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About the Podcast

Freedom Entrepreneur Podcast
Build A Thriving Business/ Leave a Meaningful Impact
Unlock the secrets to entrepreneurial freedom and success with the Freedom Entrepreneur Podcast! Dive deep into the minds of thriving entrepreneurs who have mastered the art of building a life of purpose, impact, and legacy.

Join us as we uncover the mindset shifts, strategic insights, and proven tactics that have propelled our guests to extraordinary heights. From innovative marketing strategies to effective leadership principles, each episode is packed with actionable advice to help you level up your business game.

Whether you're a mid-journey entrepreneur hungry for growth or a seasoned business leader seeking fresh perspectives, this podcast is your ultimate resource for inspiration and enlightenment. Our guests share their real-world experiences, invaluable lessons, and expert tips to help you navigate the complexities of entrepreneurship and emerge victorious.

Ready to make your brand shine in a crowded marketplace? Tune in to the Freedom Entrepreneur Podcast and discover the keys to unlocking your full potential as a visionary leader. Don't settle for ordinary—choose extraordinary with us as your guide.

Introducing Lindsay Sutherland, the heart and soul behind the Freedom Entrepreneur podcast. As a seasoned business consultant and growth-focused entrepreneur, Lindsay brings a wealth of expertise to the table. But her story goes beyond the boardroom.

Nestled in the serene landscapes of North Idaho, Lindsay and her family lead a picturesque life, tending to their sheep and immersing themselves in the beauty of nature. Their log cabin lifestyle is more than just a home—it's a sanctuary where joy flourishes and memories are made.

Driven by a deep-rooted passion for living life to the fullest, Lindsay's mission extends beyond her own happiness. She's on a journey to instill the same zest for life in her children, teaching them to embrace every moment with open arms.

But Lindsay's mission doesn't stop there. She's on a mission to empower mission-driven entrepreneurs to achieve their own freedom lifestyle. Through her podcast, she shares invaluable insights, practical strategies, and heartfelt wisdom, guiding her listeners towards their own path to freedom and fulfillment.

Join Lindsay on her quest to unlock the secrets of entrepreneurial success, one heartfelt conversation at a time. The Freedom Entrepreneur podcast isn't just about business—it's about embracing life's journey and finding true joy along the way.

Connect with Lindsay at https://LindsaySutherland.com

About your host

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Lindsay Sutherland

Mom of 4 who left my 20 year career (and city life) to live in a log cabin in the woods. I am passionate about helping families get back to their roots by spending more time with each other. The vehicle to make that possible is passive income which is why this podcast is all about building multiple streams of income!