Episode 178

Mastering Social Media for Business: A Micro System Approach

Mastering Social Media for Business: A Micro System Approach

In this episode, Lindsay Sutherland, a seasoned business consultant, dives into the essentials of systemizing social media for your business. She addresses common obstacles such as lack of time, creativity, and expertise by introducing micro systems and theme days to streamline the process. Lindsay shares strategies for creating a monthly and quarterly content framework, utilizing platforms like https://bizinaboxsolutions.com for efficient scheduling, and tips for maintaining consistent posting even during busy seasons. For those needing extra help, she offers content mapping sessions available through her website. https://lindsaysutherland.com/


00:00 Introduction to Systemizing Your Business

00:20 Overcoming Social Media Challenges

01:29 Creating a Social Media Framework

04:11 Tips for Managing Multiple Platforms

07:00 Content Creation and Scheduling

10:44 Seasonal Business Strategies

12:30 Conclusion and Final Tips



social media strategy, content creation strategy, simplify social media, consistent content creation, work smarter not harder, business marketing, social media marketing

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About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.