Episode 154

If I could have a "Do-Over" part 2

Published on: 24th April, 2023

Ever wish you could look under the hood of a business owner? Well, this episode is part two of a three part series outlining what I would have done differently if I could start my online business journey over again.

Today I break down the importance of prioritizing email capture and lead generation strategies.

Even though my first coach told me to grow an email list it didn't register exactly HOW important it really is. In truth, the size of your email list translates into dollars in your pocket.

Building a magnetic lead magnet is step 1 to email list growth. Think about what problem you solve for business owners and how you can give them a win with a free item such as a PDF, audio file, or mini-course.

Step 2: Then craft your lead generation strategy. For podcasters I recommend www.textiful.com. Using Textiful.com increased my email capture by more than 100%. For bloggers or YouTubers you may find that using a short link or direct link works just fine for you since most people are not driving or working out when engaging with your content.

Step 3. Tracking and measuring your list growth is paramount! Don't just build it and assume it will grow itself, you must constantly make sure your lead generation strategy is effective. Track your weekly downloads and continually focus on growth.

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.


Book your demo: https://bizinaboxsolutions.com/

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.

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Transcript

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About the Podcast

Freedom Entrepreneur Podcast
Helping You Engineer Your Freedom & Your Business Success
Unlock the secrets to entrepreneurial freedom and success with the Freedom Entrepreneur Podcast! Dive deep into the minds of thriving entrepreneurs who have mastered the art of building a life of purpose, impact, and legacy.

Join us as we uncover the mindset shifts, strategic insights, and proven tactics that have propelled our guests to extraordinary heights. From innovative marketing strategies to effective leadership principles, each episode is packed with actionable advice to help you level up your business game.

Whether you're a mid-journey entrepreneur hungry for growth or a seasoned business leader seeking fresh perspectives, this podcast is your ultimate resource for inspiration and enlightenment. Our guests share their real-world experiences, invaluable lessons, and expert tips to help you navigate the complexities of entrepreneurship and emerge victorious.

Ready to make your brand shine in a crowded marketplace? Tune in to the Freedom Entrepreneur Podcast and discover the keys to unlocking your full potential as a visionary leader. Don't settle for ordinary—choose extraordinary with us as your guide.

MEET YOUR HOST
Introducing Lindsay Sutherland, the heart and soul behind the Freedom Entrepreneur podcast. As a seasoned business consultant and growth-focused entrepreneur, Lindsay brings a wealth of expertise to the table. But her story goes beyond the boardroom.

Nestled in the serene landscapes of North Idaho, Lindsay and her family lead a picturesque life, tending to their sheep and immersing themselves in the beauty of nature. Their log cabin lifestyle is more than just a home—it's a sanctuary where joy flourishes and memories are made.

Driven by a deep-rooted passion for living life to the fullest, Lindsay's mission extends beyond her own happiness. She's on a journey to instill the same zest for life in her children, teaching them to embrace every moment with open arms.

But Lindsay's mission doesn't stop there. She's on a mission to empower mission-driven entrepreneurs to achieve their own freedom lifestyle. Through her podcast, she shares invaluable insights, practical strategies, and heartfelt wisdom, guiding her listeners towards their own path to freedom and fulfillment.

Join Lindsay as she unlocks the secrets of entrepreneurial success, one heartfelt conversation at a time. The Freedom Entrepreneur podcast isn't just about business—it's about embracing life's journey and finding true joy along the way.

Connect with Lindsay at https://crm.bizinaboxsolutions.com/widget/bookings/15-minute-consult-ls

About your host

Profile picture for Lindsay Sutherland

Lindsay Sutherland

Mom of 4 who left my 20 year career (and city life) to live in a log cabin in the woods. I am passionate about helping families get back to their roots by spending more time with each other. The vehicle to make that possible is passive income which is why this podcast is all about building multiple streams of income!