Episode 252

How To Get (And Keep) Engagement up In Your Online Community

You built the group.

Maybe you even have members.

But no one's engaging.

And it's exhausting.

This is the thing that burns people out the most—they've got the group, they might even have a lot of members, but they can't get people to actually participate.

So what do you do?

In this episode, I'm sharing what I've learned from the BEST groups I've ever been part of—and what made them work.

Here's what we're covering:

→ Why pop-up groups work (and what you can learn from the challenge/contest model—even if you're not doing a live launch)

→ The secret to real engagement: It's not about YOU talking to them. It's about getting THEM to talk to EACH OTHER.

→ How to structure your group so it doesn't fizzle out (intro posts, accountability pods, weekly themes, and gamification)

→ The promotion problem: Why "post your stuff anytime" groups turn into spam—and what to do instead (hint: specific promo days)

→ My biggest mistake: I started a group, it was great for a while, then I lost focus and it became a dud. Here's what I'd do differently.

→ The hardest part of running a group: Getting people to build relationships with each other (not just with you)

→ How to keep showing up consistently without burning out: Map out your plan, but stay curious and flexible. Double down on what gets traction.

Bottom line:

A group without engagement is just a graveyard.

But a group where people connect with EACH OTHER? That's gold.

Be serious about your commitment. Be playful in your approach.

Commit to showing up. But stay curious about what actually works.

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.

https://www.speakpipe.com/FreedomEntrepreneur

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Book your demo: https://bizinaboxsolutions.com/

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About the Podcast

Show artwork for Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Helping You Engineer Your Freedom & Your Business Success

About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.