Episode 110

How to Build A Better Social Media Presence on Instagram & TikTok with Mompreneur Kaitlyn Pierce

Published on: 11th August, 2022

Kaitlyn Pierce is a mompreneur who desired to leave her corporate marketing job and build a work-from-home business. In this episode, she shares how she replaced her income in 90 days and built her business as an expert in Instagram Reels and TikTok strategy. 

Kaitlyn and Lindsay discuss-

- Should we follow the trends, or do our own thing on social?

- How to create 4 to 5 reels in an hour

- How social media is NOT a marketing plan, it's just part of the plan.

- TikTok is trend-setting: "Most Instagram trends are carryovers from TikTok"

- Tip! Use a trending audio on a low volume while you share your content. This allows you to show up on trending audio feeds as well as the hashtag feed.

- Custom audio's are now trending more than music (on TikTok)

- How often should you be putting out content? "As often as YOU feel comfortable." TikTok is more about quality over quantity to be successful. The more quality content you can create, the better your odds of going viral.

- How to create content if you aren't "entertaining."

Meet Kaitlyn:

Kaitlyn Pierce is a New England girl from the Berkshires in Western Massachusetts and is an entrepreneur at heart having launched Pierce Social, her social media production and management company in 2016.    Known for being a passionate and dedicated strategist, Kaitlyn thrives on watching big ideas come to fruition and helping those throughout her community. As a wife and mom of three incredible little girls herself, her goal is to inspire them daily with the life she has worked so hard to create.    When she’s not designing a new workflow or program for her social media students or chasing the girls around outside, you can find her trying her hand at gardening or watercolors- two things that are still very much a “work in progress” for her at the moment, or planning the next few lessons for their homeschool.

Connect with Kaitlyn - PierceSocial.com

 

Read more about the Freedom Business Community at www.myunpluggedlifestyle.com/freedom-business-community

www.thepassiveincomeexaminer.com

Connect with Lindsay on Instagram - www.instagram.com/thepassiveincomeexaminer

 

 

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About the Podcast

Freedom Entrepreneur Podcast
Build A Thriving Business/ Leave a Meaningful Impact
Unlock the secrets to entrepreneurial freedom and success with the Freedom Entrepreneur Podcast! Dive deep into the minds of thriving entrepreneurs who have mastered the art of building a life of purpose, impact, and legacy.

Join us as we uncover the mindset shifts, strategic insights, and proven tactics that have propelled our guests to extraordinary heights. From innovative marketing strategies to effective leadership principles, each episode is packed with actionable advice to help you level up your business game.

Whether you're a mid-journey entrepreneur hungry for growth or a seasoned business leader seeking fresh perspectives, this podcast is your ultimate resource for inspiration and enlightenment. Our guests share their real-world experiences, invaluable lessons, and expert tips to help you navigate the complexities of entrepreneurship and emerge victorious.

Ready to make your brand shine in a crowded marketplace? Tune in to the Freedom Entrepreneur Podcast and discover the keys to unlocking your full potential as a visionary leader. Don't settle for ordinary—choose extraordinary with us as your guide.

MEET YOUR HOST
Introducing Lindsay Sutherland, the heart and soul behind the Freedom Entrepreneur podcast. As a seasoned business consultant and growth-focused entrepreneur, Lindsay brings a wealth of expertise to the table. But her story goes beyond the boardroom.

Nestled in the serene landscapes of North Idaho, Lindsay and her family lead a picturesque life, tending to their sheep and immersing themselves in the beauty of nature. Their log cabin lifestyle is more than just a home—it's a sanctuary where joy flourishes and memories are made.

Driven by a deep-rooted passion for living life to the fullest, Lindsay's mission extends beyond her own happiness. She's on a journey to instill the same zest for life in her children, teaching them to embrace every moment with open arms.

But Lindsay's mission doesn't stop there. She's on a mission to empower mission-driven entrepreneurs to achieve their own freedom lifestyle. Through her podcast, she shares invaluable insights, practical strategies, and heartfelt wisdom, guiding her listeners towards their own path to freedom and fulfillment.

Join Lindsay on her quest to unlock the secrets of entrepreneurial success, one heartfelt conversation at a time. The Freedom Entrepreneur podcast isn't just about business—it's about embracing life's journey and finding true joy along the way.

Connect with Lindsay at https://LindsaySutherland.com

About your host

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Lindsay Sutherland

Mom of 4 who left my 20 year career (and city life) to live in a log cabin in the woods. I am passionate about helping families get back to their roots by spending more time with each other. The vehicle to make that possible is passive income which is why this podcast is all about building multiple streams of income!