Finding Your Brand Identity: How To Build An Audience That Loves You

For the full training email Lindsay at lindsay@bizinaboxsolutions.com and put Brand Training in the subject line.

Are you showing up vanilla in the marketplace?

Here's the problem: When you blend in with everyone else, you become shoppable by price. That's when you see the race to the bottom - courses for $17, everything on sale, competing on cost instead of connection.

But what if you built an audience that wouldn't buy from someone else just because it's cheaper?

What if they bought from you because they LOVE you?

That's what happens when you stop hiding your quirks and start embracing what makes you different.

In this episode, I'm sharing:

• Why "vanilla" brands struggle (and how to fix it)
• The quirks that make YOU unforgettable
• How I discovered my brand pillars: Faith, Freedom, and Simple Living
• Why I'd rather have a log cabin than a beach house (and why that matters)
• The power of polarizing your audience (you'll repel some people - GOOD!)
• How to stop people-pleasing and start attracting YOUR people

Here's what I realized:

I've been muting parts of myself. Keeping my love of homesteading, simple living, and faith a little too quiet because I didn't want to offend anyone.

But vanilla doesn't build loyalty. Quirks do.

After reading "Artpreneur" by Miriam Schulman, I had a breakthrough:

The word "weird" originally meant fate or destiny. Your quirks? They're not accidents. They're your destiny showing through.

So I asked myself: What if I fully leaned into MY fate? Log cabin living. Homesteading. Raising my own food. Building a business that funds THAT life - not beach vacations or fancy cars.

That's when everything clicked.

People don't just want strategy. They want to follow someone they VIBE with.

Your quirks are your competitive advantage.

Listen to this episode if you're ready to:

• Stop blending in
• Embrace what makes you different
• Build a brand people actually LOVE (not just tolerate)
• Attract an audience that buys from YOU, not your competitor

Want help finding YOUR brand identity?

I created a free training where I show you the exact AI process I used to build my 21-page Brand Bible. (It made me cry reading it - it was THAT accurate.)

Email me at lindsay@bizinaboxsolutions.com with subject "Brand Training" and I'll send you the video.

Stop being vanilla. Start being YOU.

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Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.

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Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/

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